Coach Kevin's Articles

Coach Kevin writes articles based on the insights and principles he uses himself and with his private coaching clients to help them Get What They Really Want, Now - in business and in life. 

These articles are available for reprint in online or printed publications. Contact us for more information.  

How to Engage Your Entire Organization in Driving Business Results   Many companies launch internal campaigns to boost morale or drive change within an organization. The reality of these is that they're often just corporate fluff and puff and really don't create an impact. Here's an example of a leadership team who has created notable change, not only in the performance of the company, but in the level of service delivered to clients. An incredible theme aligned the entire company creating marked and measurable performance over a period of 90 days. Read more.

 

How to Turn an Industry on Its Head: Become Masters at Delivering on Big Promises   Marketing and advertising work best when you speak to the customer’s biggest need or pain and show them how your products or services can give them what they want. In many cases, companies struggle with the effectiveness of their marketing because they talk about things that don’t get the attention of their potential customers. Read more.

 

Optimizing Email: Stay Productive Not Busy   Does email boost or hinder your performance? It all depends on how you use it. Email offers us countless ways to save time and be more productive, but when we go on “email autopilot” – checking the inbox repeatedly, typing out messages that should be discussed, copying people who are only peripherally involved, and other bad habits we’ve picked up along the way – email can make us more busy than productive. Read more.

 

Facing the Brutal Facts  In any business, the best answer to the biggest problem is usually right in front of us… but until the leader commits to conquering (instead of patching) the core issues, the company can’t advance to the next level. No matter how well organized or successful a business is, there is always at least one major situation that ties up a huge amount of the leader’s energy and attention. Read more.

 

Finding the Flow  Racing cars has long been a passion of mine. I love high-performance cars like I love high performance people – riding the edge, where life is focused, energized and precise. Over the years, I’ve realized that days at the race track can be perfect opportunities to discover fundamental rules of high personal performance, in any realm. Read more.

 

The Leader's Edge: How to Transform a Company by Unlocking the Leader  If you take a close look at most entrepreneurs in their first year of business, you’d find an impressive level of passion, commitment and vision. They know what they want and they’re ready to take on the world to get it. A few years later, that fire often begins to wane, and beyond that many entrepreneurs are on a steady path to overwhelm, exhaustion and burnout. Read more.

 

The Most Important - And Overlooked - Measure of Return on Investment  But while that internal drive to succeed is crucial to professional success, it can also be an entrepreneur’s downfall. They get so focused on the traditional picture of “success” – the dollar signs – that they forget what really matters. And when that happens, no paycheck is big enough. much bigger to consider. Read more.

 

Slash the Knot  What does Alexander the Great have in common with Richard Branson, Michael Dell and Jim Pattison? Alexander the Great lived only 33 years – from 356 to 323 B.C. Read more.

 

Ready, Aim, Fire! How to Professionally End Your Working Relationship with a Client  One of the most predictable, sure fire ways to get a room full of professionals and business owners to sweat is discussing the firing of a client who drives them crazy. Some clients cost more than they could ever pay them in fees. Read more

 

Using DISC Personality Profiles to Hire Better Staff and Better Manage Your Existing Staff  Wouldn’t you love it if there was a sure fire, 100 per cent accurate tool that would guarantee hiring only the most suitable staff?  Read more

 

The Power of Niche Marketing to Build Your Business

In our competitive and constantly changing world of business, you may find yourself asking “What can I do to stay competitive, distinguish my services, and still be able to charge higher rates while at the same time attracting more, high quality clients?"  The answer is simple. Read more

Raising the Bar on Headache Clients:  How To Get Your Difficult Clients to Willingly Shape Up or Ship Out!  Difficult clients, you know the ones – you cringe when they call, you dread meeting with them, you lose sleep thinking about sending your bill and having to deal with their backlash, and you have to fight to get paid what you’re worth. Read more

The Magic of Action: How to Overcome Procrastination
Remember the story of the Princess and the Toad, where an unhappy Princess frees a handsome Prince from a frog's body with a juicy, wet kiss? Imagine she'd avoided the Toad and that instead, our Princess had looked at him and thought: "How disgusting. I'll never kiss you.” Read more

Generate Client Feedback and Use It to Increase Your Profitability
Creating and maintaining strong relationships is the key to developing a loyal, thriving client base. That's why - instead of guessing where you stand with your clients or how you need to improve - it makes sense to ask lots of questions. Read more

How to Build Your Business with Referrals & Repeat Business
Your business is a lot like a big wooden barrel in an old farmyard full of other barrels. Your barrel holds all of your customers. The other barrels belong to your competition. Read more

Calculate the True Value of Your Customers
The following story proves that the value of a customer cannot be overrated, and that the true value of any customer can barely ever be measured; it is always potentially huge. Read more

How to Use Email to Build Client Relationships & Generate Referrals
In a world moving at a faster pace every day, where people expect their needs and desires to be satisfied instantly, email is the ultimate relationship and business building tool. There is no better way to keep up with the demand for prompt and quick service that exists in today's frenetically paced market. Read more

How to Profit From Customer Complaints
Complaining customers are a scary proposition for many professionals, but complaints actually represent an opportunity - not a problem - in most cases. If you deal with a person's concerns respectfully and helpfully, your effort and consideration will almost always be appreciated. Read more 

Why Customers Leave & How You Can Ensure They Stay
It's always frustrating when a client leaves. In many cases, a lot of time and energy was spent prospecting - and then serving - that individual or business. And now, you're left with nothing. Read more

Top 12 Ways You Can Over-Deliver Value to Your Clients
In business, we're often asked the question: "How can I over-deliver to ensure high levels of customer retention and referrals?" Read more

Ten Steps to Generate Endless Referrals & Profits
Here are some business building ideas to help you start off on the right foot. If you implement these strategies, your efforts will be rewarded - with an endless stream of customers & profits. Read more

How to Generate Endless Referrals from Your Networking Activities
Building a buisness takes patience, perserverance and lots of hard work. Selling yourself to potential clients and contracts can often be the most difficult part of the process.

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The 10 Essential Things You Must Know About Your Customers
Knowledge is a powerful fuel that propels successful businesses. It helps you understand how your business rates with clients, and it allows you to make positive changes to accommodate their unique and varied needs. Read more

Do You Know What Your Customers Really Think Of You?
Each time you lose a potential or existing customer, or fail to obtain a referral, there's a reason why. You may not know it, but it exists. That's why getting plenty of feedback from your clients is critical. Read more

Looking to Make a Stronger First Impression and Be Remembered by Potential Customers? Have you ever met someone and wanted to suggest how your company could benefit them without seeming pushy or aggressive? Are you looking for a better way to introduce yourself to the people you meet every day? Have you ever felt that the description you give of your company could better represent what you do? Ever wish you could sell more with less work? Well, there's the old way, and then there's the successful approach. Read more

 

Getting Paid What You are Really Worth as an Accounting Firm

The reality is most accounting firms believe they are underpaid. For many practitioners, one look at their billings, WIP, recovery or receivables usually shows that they’ve been turning a blind eye to what all this is doing to their cash flow. Read more

 

From Compliance to Reliance for Accountants

In my role as a coach, I have noticed that a difference exists between the role of a traditional, compliance-oriented accountant and the role of an accountant who also provides advisory services to their clients. Read more

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