You can’t win if you’re not on the same page

Ten reasons why the One-Page Strategic Plan created by Verne Harnish, author of Mastering the Rockefeller Habits improves a company’s performance

By Kevin Lawrence (Coach Kevin)

Remember the back of the napkin – the one where you doodled your first business plan? Or perhaps it was a whiteboard in windowless room where you fervently scrawled your ideas on how to change…

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The basics of vision and brand promise – part II

By Kevin Lawrence (Coach Kevin)

The concept of brand promise is where I will focus on more in depth now, because as I detailed in Part I there are many rudimentary definitions of brand promise shared online and in business. As I previously mentioned, a brand promise is not a tagline telling customers what they should expect…

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About Coach Kevin

Kevin Lawrence is a strategic advisor and coach to CEOs and business leaders across North America and internationally. Driven by a relentless passion to help business leaders get what they really want, in business and life, Kevin’s clients come from a wide range of industries, including consumer packaged goods, manufacturing, luxury retail, media, automotive and professional services. He deeply believes that CEOs and business leaders can have tremendous business success along with an enriching and adventurous lifestyle, taking their professional and personal accomplishments to an entirely…

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Case Studies

Aqua-Guard Spill Response


Provident Security



Graceful Disappointment

How can you – a motivated and exacting leader – maintain high standards without hurting people or your business? How can you stop yourself from reacting off-the-cuff at key moments? How can you get them to perform as you want them to? The answer, is graceful disappointment.

Reading list from the Mastering the Rockefeller Habits™ / Four Decisions™ Executive Workshop

During the Mastering the Rockefeller Habits™ / Four Decisions™ Executive Workshop on November 13, we discussed some of the top books to read to accelerate the lessons learned in the workshop. I’ve attached a full list here.

Join me on November 13 in Vancouver at the Mastering the Rockefeller Habits™ / Four Decisions™ Executive Workshop

Mastering the Rockefeller Habits™ / Four Decisions™ Executive Workshop

For CEOs and your leadership teams – invest a day with your leadership team and join the exceptional company of more than 20,000 executives who have attended this workshop and experienced results

Spend a day with us and you will gain:

An understanding of the Four Decisions™ (Mastering the Rockefeller Habits): People,
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