You can’t win if you’re not on the same page

Ten reasons why the One-Page Strategic Plan created by Verne Harnish, author of Mastering the Rockefeller Habits improves a company’s performance

By Kevin Lawrence (Coach Kevin)

Remember the back of the napkin – the one where you doodled your first business plan? Or perhaps it was a whiteboard in windowless room where you fervently scrawled your ideas on how to change…

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The basics of vision and brand promise – part II

By Kevin Lawrence (Coach Kevin)

The concept of brand promise is where I will focus on more in depth now, because as I detailed in Part I there are many rudimentary definitions of brand promise shared online and in business. As I previously mentioned, a brand promise is not a tagline telling customers what they should expect…

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About Coach Kevin

Kevin Lawrence is a strategic advisor and coach to CEOs and business leaders across North America and internationally. Driven by a relentless passion to help business leaders get what they really want, in business and life, Kevin’s clients come from a wide range of industries, including consumer packaged goods, manufacturing, luxury retail, media, automotive and professional services. He deeply believes that CEOs and business leaders can have tremendous business success along with an enriching and adventurous lifestyle, taking their professional and personal accomplishments to an entirely…

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Case Studies

Aqua-Guard Spill Response


Provident Security



Does Your Exec Team Lack Harmony?

Be brutally honest. Is their uncomfortable friction on your executive team?
Don’t brush it aside as ‘healthy competition’ or ‘unavoidable personality conflict’ if what you’ve really got is an alignment problem.
A company can’t be successful if the executive team isn’t in alignment. Simple as that.
This alignment (or lack thereof) sets the tone for your business. If
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CEO Tool: Top Grading Talent Review

Let me introduce you to a tool I consider essential for every CEO. It’s the ‘Top Grading Talent Review’, from Bradford Smart’s book, ‘Top Grading, 3rd Edition’.
This simple tool will whip your team – and your retention strategy – into shape.
Using the tool, you create a list of your top 25 employees and quickly assess
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How to Not Mess Up Your Executive Meetings

I ask you to look hard at how you are conducting your executive team meetings. Are people mostly just droning on about what’s happening in their divisions?
If so, crucial time is being wasted.
Yes, of course you need to know major happenings, but you also need to spend time with your execs getting stuff done.
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