You can’t win if you’re not on the same page

Ten reasons why the One-Page Strategic Plan created by Verne Harnish, author of Mastering the Rockefeller Habits improves a company’s performance

By Kevin Lawrence (Coach Kevin)

Remember the back of the napkin – the one where you doodled your first business plan? Or perhaps it was a whiteboard in windowless room where you fervently scrawled your ideas on how to change…

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The basics of vision and brand promise – part II

By Kevin Lawrence (Coach Kevin)

The concept of brand promise is where I will focus on more in depth now, because as I detailed in Part I there are many rudimentary definitions of brand promise shared online and in business. As I previously mentioned, a brand promise is not a tagline telling customers what they should expect…

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About Coach Kevin

Kevin Lawrence is a strategic advisor and coach to CEOs and business leaders across North America and internationally. Driven by a relentless passion to help business leaders get what they really want, in business and life, Kevin’s clients come from a wide range of industries, including consumer packaged goods, manufacturing, luxury retail, media, automotive and professional services. He deeply believes that CEOs and business leaders can have tremendous business success along with an enriching and adventurous lifestyle, taking their professional and personal accomplishments to an entirely…

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Case Studies

Aqua-Guard Spill Response


Provident Security



Your Purpose: No Small Potatoes (Part 2)

In my last blog, I talked about the value of articulating your authentic, heartfelt and connected purpose, and the experience of working with the Little Potato Company.  Today, I’m pleased to share a recent conversation with CEO Angela Santiago on their process to find purpose – and the difference it makes in her company.
Save the
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Your Purpose: No Small Potatoes

“When you’re surrounded by people who share a passionate commitment
around a common purpose, anything is possible.”
Howard Shultz
Chairman, CEO of Starbucks
Years ago when I first heard people talking about corporate purposes and core values I used to think it was fluff – and genuinely a waste of time.
The truth is, for most companies it is. What
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Love the Big Egos! How to Harness the Power of Great, Big Egos

“To me, teamwork is the beauty of our sport, where you have five acting as one.  You become selfless.”
- Mike Krzyzewski
Coach, Men’s Olympic Basketball Team USA
Late last year, I had the absolute pleasure of hearing the amazing Mike Krzyzewski speak at a Chicago conference about what it was like to get the best out of
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